PlayStation® set to revolutionise home entertainment in 2010

Launch of the PlayStation®Network Video Delivery Service; first Australian glimpse of 3D interactive gaming; first Australian hands-on with the PlayStation®Move motion controller.

Today, Sony Computer Entertainment Australia made a series of major announcements set to revolutionise entertainment in the home, and on the go. Developments in 2010 will see more entertainment content, more available on demand and more innovations from PlayStation®, as it showcased a range of exciting new products and services at an exclusive event in Sydney.

Movies on Demand

The game really is just the start of the home entertainment experience with the launch of the PlayStation®Network Video Delivery Service. Australian's will now be able to enjoy movies on demand, with hundreds of titles available to rent or own, at the click of button. Movie lovers can now watch more of what they want, when they want, with the PlayStation Network Video Delivery Service, available on PlayStation®3 (PS3™) and PSP® (PlayStation®Portable). A wide range of titles will be available in High Definition and Standard Definition, from all the major movie studios, with additional content being added weekly. This brand new service goes live across Australia at 1am on Thursday 20th May 2010.

"The launch of the PlayStation Network Video Delivery Service expands our broad entertainment offering and provides consumers with a simple way to access their favourite movies, whether at home or on the go," said Michael Ephraim, Managing Director of Sony Computer Entertainment Australia and New Zealand. "PlayStation®Network is a portal to a world of entertainment that includes movies, with the new Video Delivery Service; game add ons, trailers, demos, mini games, music with Vidzone™, and catch up TV with ABC iView."

More Innovation

Today, Sony Computer Entertainment Australia also unveiled the future of interactive home entertainment with two Australian firsts; a demonstration of 3D stereoscopic games in high definition on PlayStation 3, and also, the highly anticipated demonstration of PlayStation®Move motion controller available later in 2010.

3D

This year only Sony can deliver a full "lens to lounge room" 3D experience from content capture, content creation such as films to games, to device delivery that provides 3D enjoyment in the home. All connected PlayStation 3 consoles are now 3D stereoscopic games ready with 3D movie capability coming in 2010.

Motion Controller

Adding further innovation to the full entertainment suite provided by the PlayStation 3, this year Sony Computer Entertainment Australia will release the PlayStation®Move motion controller - a motion based games experience unlike anything on the market. It will deliver a high definition, precise and accurate entertainment experience due to the unique interaction provided by the interplay of the sophisticated controllers and the PlayStation®Eye camera. The experience includes voice and gesture based recognition within a 3D space. Today, the company provided the first Australian hands on demonstration with motion control and a sample selection of gaming titles in development that Australian consumers can expect to see delivered at launch later in 2010.

"PlayStation Move launches in Australia later this year, and will provide a high definition games experience like no other. It puts you right at the centre of the entertainment action; with unmatched accuracy, speed and precision provided through the unique interaction of the motion controllers and the PlayStation®Eye camera. A broad range of titles are in the pipeline that will appeal to every genre and taste plus it's fun and it's social," said Ephraim.

More Music and More TV on Demand

Today Sony Computer Entertainment Australia announced that, since its launch in late November 2009, Play TV™ has become the fastest selling Personal Video Recorder (PVR) on the Australian market. PlayTV combines PVR and high definition digital set top box functionality that works with your PS3™. Easy to use, it features a seven day electronic programming guide with the benefit of no ongoing subscription costs. PlayTV, gives consumers greater choice when switching to free to air digital high definition television providing the easy and affordable way to watch TV on demand in the home.

ABC iView was the first catch up TV service to be optimised for viewing on the lounge room TV through PS3. The catch up service has proved such a successful collaboration Catch Up TV on PS3 is here to stay, with more content collaborations anticipated to be announced in 2010.

Sony Computer Entertainment Australia also reaffirmed its strong offer in the music streaming market, showcasing VidZone™ TV, a recently released service extension of VidZone, the popular music video streaming service. The all new VidZone TV offers a choice of more than 100 free pre-programmed music channels, to suit your moods and music tastes. VidZone's now 3 million plus users, from across the selected European markets and Australia where the service is available, will be able to simply select a music channel they want and let the music roll.

Ephraim concluded, "With more movies, music, games and TV on demand, plus innovations like 3D and PlayStation Move motion controller the game really is just the start for PlayStation in 2010."