Sony Computer Entertainment Australia has today confirmed that PlayStation®3 established sales leadership position for the 2012 calendar year.
Citing official retail scan data from NPD Group Australia, and following the release today of the Interactive Games & Entertainment Association (iGEA) 2012 market overview, PlayStation 3 achieved a trifecta of wins across platform, hardware and software sales within the $1.161 billion dollar games retail industry in Australia.
According to Michael Ephraim, Managing Director, Sony Computer Entertainment Australia, "PlayStation 3 continues to power in Australia. Our sales leadership strength continues despite factors such as economic downturn, aggressive industry pricing and new competitor consoles being launched. PlayStation 3 sales continue to perform because it remains a great value, high definition entertainment solution for all Australian families that offers exceptional games, movies, TV and music experiences."
"Moving into 2013, with AAA blockbusters on the horizon such as God of War®: Ascension, the critically acclaimed The Last of Us™, BEYOND: Two Souls™, plus more for the family with new titles for Wonderbook™, we plan to continue the PlayStation momentum and magic for our Australian customers."
He concluded, "We are also seeing accelerated growth in our online sales driven by an increased range of digital content and subscription products such as the PlayStation®Plus program in Australia."